• Background: Situated at the tip of the beautiful Saadiyat Island, Hidd Al Saadiyat sits in a one of a kind cultural centre; an architectural masterpiece within a natural masterpiece surrounded by world class art museums.
• Challenge: Position Hidd Al Saadiyat to stand out against other luxury real estate developments.
Solution. Therefore, the creative representation of this reality is a brush stroke that paints the beautiful setting.
Solution. Therefore, the creative representation of this reality is a brush stroke that paints the beautiful setting.
• Result: The brush stroke lived through as various incarnations throughout the brand’s visual material, from brand & tactical campaigns, online activities, digital platforms, environment branding, and onsite activations.
advertising campaign - press ad design












e-mailer design




website - design & build






advertising communications - banner ads







marketing material - direct mailer










environment graphics - design & production











PR activation - invitation & press kit design, and environment branding









brand extensions.- HAS Yacht Club branding design

