• Background: Since the 100+ years since its founding, Panasonic has anchored itself as one of the world’s most trusted brands which owns a legion of products that are loved by its customers throughout the world. Panasonic Marketing Middle East & Africa FZE (PMMAF) takes great strides to bring value-added benefits to its regional customers’ lives and businesses through locally-fit offerings that span across an array of consumer electronics, B2B solutions and life solutions.
• Challenge: Panasonic's wide array of products faced fierce competition in recent years over the leadership of the consumer electronics market, especially from rival South Korean brands.  
• Solution: A constant and consistent collection of 360˚ activities centered around the customers, who belong to various .
• Result: The creation of product print publications, online & offline advertisements, point of sales material, and activation/exhibition environments. 
product leaflets & catalogues - design management 
print advertising - design
POS material - concept & design
events, activations, and exhibitions - planning, design, and production 
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