• Background: As the first Ottoman themed hotel in Dubai, this five-star hotel and villa project, was announced in 2007 for opening in November 2008, with 410 rooms and a further 38 villas - each with its own individual swimming pool and garden. The Ottoman Palace Royal Residences reflects the rich history and embraces the opulent lifestyle of ancient Turkish culture with modern day luxury; fit for guests who are used to living in palaces.
• Challenge: Introducing the Ottoman Palace Royal Residences meant communicating to a very exclusive class of cosmopolitan connoisseurs.
• Solution: An invite-only website was created. The invites was sent as an elaborately designed book package.
