• Background: For over 60 years, Humana’s expertise in Baby Food supported children’s healthy growth and development by providing reliable, certified quality “Made in Germany” products in tune with nature. Whether it is Infant Milk, Infant Food or Food Supplements, the quality Baby Food is based on latest research and is scientifically proven to meet the individual requirements of children according to their age and development, from birth onwards to the age of 3 years.
• Challenge: Through the UAE markets, Humana was entering the MENA market for the first time ever.  
• Solution: After extensive research, it was decided that Humana's entry would be through building a strong social media and online presence. This mandated a local brand launch & localization and the deployment of its online store/catalogue under 'Humana Arabia'.
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